The aim of the project for Bentley was to propose ideas for the rear centre console of the Bentley Mulsanne Coupe
The opportunity was to propose new ideas as an alternative offering from the champagne chiller solution they currently have, designed to be a “plug and play” solution to fit into the same space package.
In evaluating the high net worth customers that we believe would relate to and desire the Bentley Mulsanne - the definitive British luxury high performance grand tourer. We looked at what experiences would be desirable for them in this space and have started to show how these experiences could be developed into a reality.
Unwind with a cigar and whisky, from the RELAX theme was taken and developed further developing a space package and refining the proposition using the key Bentley identifiers.