The ambition of Galaxy Swirlers was to excite consumers with the creation of a new and distinctive Galaxy sub-range block offering.
Objective
Process
A thorough and robust approach was taken in which we collaborated closely with the client from early territory creation and ideation sessions through to an iterative development process involving multiple rounds of consumer evaluation labs.
Solution
A unique biscuit filled chocolate bar aimed at sharing moments with a hot drink. The final design showcases silky smooth Galaxy surfacing across 10 sharable fingers successfully delivering optimum portions which are easy to break, easy to swirl in a hot drink and cause minimal mess throughout the experience.