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MOTOROLA |

OBJECTIVE

This project was to explore what communication devices would be most appropriate when driving a high performance sports car – in this case the Maserati Birdcage.

SOLUTION

Whilst at Pininfarina, Carsten Astheimer Directed the team working for Motorola and this particular project. Several concepts were developed and subsequent prototypes were made, all with the same design and interface of the Maserati Birdcage Interior.

RESULT

Interestingly many of these concepts have now reached the market some 5 years later, showing the validity of these early concepts.