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SAMSUNG BLACK SECRET |

OBJECTIVE

Samsung wanted to have a flagship Computer screen – “one that would be beautiful from all angles and in all positions”

SOLUTION

Whilst at Pininfarina, Carsten Astheimer Directed the project for Samsung. Several concepts were developed and presented at the Samsung Headquarters in Seoul. The selected Concept was developed into the Samsung Black Secret.

With its elegant lines and gently curved surfaces the Samsung monitor is something of a trendsetter. The foldable double joint in the round base allows the monitor to be adjusted to any position, enabling the user to choose between portrait and landscape mode.

RESULT

The monitor has been awarded with the red dot award in the product design discipline.