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THE OLYMPIC TORCH |

OBJECTIVE

To create a symbol to represent Turin for the Winter Olympic Games in 2006

SOLUTION

Whilst at Pininfarina, Carsten Astheimer Directed the project creating The Olympic torch.

The Design is a symbol of Turin, where the Italian automotive industry was born and Art meets Industry.

The metallic sculpture appears to spontaneously burn in a single dynamic form.

11,000 torchbearers crossed all of the Italian regions and provinces passing the flame on to one another, the torches “kissing” as the flame was passed on.

Carsten was lucky enough to be one of them.

RESULT

The design won the “Lorenzo il Magnifico” award, the highest prize from the Florence Biennale of Contemporary Art, with the following motivation: “The Magnificent Lorenzo de Medici bows before the pure beauty of the Olympic Torch created by the multiform genius of Turin and the sublime master craftsman, Pininfarina”.