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BENTLEY |

OBJECTIVE

The aim of the project for Bentley was to propose ideas for the rear centre console of the Bentley Mulsanne Coupe

The opportunity is to propose new ideas as an alternative offering from the champagne chiller solution they currently have, designed to be a “plug and play” solution to fit into the same space package.

SOLUTION

In evaluating the high net worth customers that we believe would relate to and desire the Bentley Mulsanne - the definitive British luxury high performance grand tourer. We looked at what experiences would be desirable for them in this space and have started to show how these experiences could be developed into a reality.

The following “experiences” were identified as being relevant:

RELAX
WORK
PLAY
SAFETY
CELEBRATE
REFRESH
GET READY
OTHERS: Personalized storage, Access to rear

RESULT

Unwind with a Cigar and Whisky, from the RELAX theme was taken and developed further developing a space package and refining the proposition using the key Bentley identifiers:
High gloss Black American burr
Polished stainless Steel with knurling and etched logos
Crystal glass tumblers and personalized whisky bottle
Black Velvet felt
Waterford cut glass personalized whisky tumblers and bottle with polished stainless knurled and etched details.