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UTTERN |

OBJECTIVE

In 2011 Brunswick asked ASTHEIMER to create a new design identity for Uttern

A Swedish Brand with a strong tradition, but over the recent years there had been a lack of new product and the Brand had lost market share.

SOLUTION

ASTHEIMER went to Scandinavia to experience first-hand the boating culture and to speak to customers and dealers to understand what the market desired. Later that year at the 2011 Gothenburg Boat Show – Uttern launched the 62 Range with 3 configurations: the cruiser, open and bow rider.

Uttern design is rooted in Scandanavian tradition and culture with a contemporary twist. Guided by simplicity and functionality, nothing is superfluous. Safety above all. Followed by style, comfort, versatility and storage. High freeboards and easy access to land and water bring real peace of mind – especially if children are on board.

RESULT

The Uttern D57 – Winner “Motor Boat of the Year Award 2012”

“Day Cruising with no compromises”

One owner was so impressed with his Uttern D62 that he has made a website dedicated to the boat: “I love it so much that I thought a review was in order to help others who are thinking about buying a daycruiser in Europe”