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CAT B15 |

OBJECTIVE

To extend the Cat® Brand into the mobile sector for those who need a tough device with all of the attributes the Cat® Brand offers:

QUALITY, RELIABLE, DURABLE, AUTHENTIC, RESPONSIBLE, PROGRESSIVE.

SOLUTION

The Cat® B15 thrives on a challenge. It’s made of tough stuff – hard knocks, scratches, water and dust don’t bother it. It’s also very smart. It runs Android 4.1 (Jelly Bean) and is loaded with features like Wi-Fi, an FM radio, media player and file storage can be expanded using micro SD cards. The 5MP camera captures the action with one-press continuous shooting; or use video to get the full story with sound and motion.

RESULT

“The Cat® B15 has been a resounding success, selling twice as much as forecast, the design has played a major part in its success. Working with Astheimer has been a pleasure, their talent and flexibility has helped create some great products”

Richard Wharton, Co CEO, Bullitt Group