How to design products that are relevant, unique and desirable

In an era of unprecedented change in the automotive industry, mobility is at a tipping point and the success of a product in this competitive market relies on many factors.

You can have a great idea with poor execution, or have a brilliant product fail due to inadequate distribution and mediocre aftersales support. For the stars to align, every step in the product journey needs to be world class and design has a key role to play in this.

After all, it’s design that brings an idea to life.

At Astheimer Design we follow a user centric, end-to-end design process that helps our clients identify opportunities in their market and then develop products and services that answer the call.

This process is made up of three distinct stages – understanding, exploration and execution – and following these steps ensures the products we design are relevant, unique and desirable.

Click here to read the full article and learn more.