Our marketing specialist spent three months with the Croft & Assinder management team, analysing competitors, distilling the brand equity and reporting on the best way to optimise the positioning of the brand going forward.
Positioning
Uniquely British
Astheimer created a new set of brand guidelines which sought to clarify the positioning of the brand, whilst placing additional emphasis on their unique British history. This included a new timeless classic logo design and the addition of a premium sub brand called special works. Established 1875 was also added to the master logo.
