The ambition of the Galaxy Duet project was to bring Galaxy chocolate into treating consumption moments throughout the daytime. Our role was to deliver a unique and distinctly Galaxy product form for a two-fingered bar with complimentary flavours in each finger.
Objective
Process
The final product was developed through a process of iterative design which saw multiple design routes evaluated through both qualitative and quantitative consumer testing.
Solution
A silky smooth product form with two clearly identifiable fingers and suggestive portioning allowed for the most creative control throughout the eating experience.