To deliver a holistic redesign of the chocolate form across core portfolios in UK, China, Russia and GCC.
Objective
Process
Our process brought together brand look & feel, experience diagnostics and feasibility viability learnings. Phases such as form development, in mouth experience testing and price/format optimisation were carried out in parallel with final design routes validated through both regional qualitative and quantitative research.
![](https://astheimerltd.com/wp-content/uploads/2017/11/3.08a_3.20a-1.jpg)
Solution
Astheimer developed a single design system for core tablets that fulfilled the creative brief and helped create product coherency across all regions.
![](https://astheimerltd.com/wp-content/uploads/2017/11/galaxy-medley.jpg)
![](https://astheimerltd.com/wp-content/uploads/2017/11/3.12b.jpg)